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п»їNon Sports Betting.
Even before the internet came along to revolutionise the world of betting we have, for many years, been able to bet on non-sports or novelty markets. Bettors of a certain age will remember how Ladbrokes would always talk about the odds for a white Christmas in the UK once the festive season started to approach.
That seasonal bet was joined by options from the world of politics and, in time, special bets for certain TV shows were made available. The concept has, therefore, been around for a long time but in the digital age, it’s fair to say that there is more choice now than ever before.
Non-sports betting is big business for the bookmakers and here is a guide to the type of markets that you can get involved with.
Political Betting.
Betting on the political markets has also been a popular pastime for novelty bettors and options have been in place for decades now. This is another area that has been improved by digital advancements so the choice has been extended in the modern day.
The most popular areas remain in the UK where any General Election is met with a flurry of betting activity, and in the US where the Presidential Elections take place on a set basis every four years. Within each option there is the market for the straight result plus some additional side bets on how big the majority might be.
In the UK, there are additional bets available on whether the winners will need to form a coalition in order to achieve a ruling majority and that’s something that has become more common in British politics.
Growth has been seen in political betting to the point where we can now bet on elections all over the world and recent polls have covered Germany, Sweden and Russia.
Specials bets are also available in this sphere and in December 2018, at least two bookmakers were quoting enhanced odds deals for new customers on Theresa May to lose her vote of no confidence. Meanwhile, a big character such as Donald Trump attracts a host of bets including relatively sensible options including markets on whether he will be impeached, all the way to the more ridiculous such as the bet on who, out of the United States and North Korea, had a bigger nuclear button.
TV and Movie Specials.
The biggest boom area for novelty betting lies in the world of film and television. There are many reasons for this, including an increase in the number of broadcasting companies while the Reality TV phenomenon has also had a part to play.
Meanwhile, many of these bets relate to the big screen and one of the most popular markets relates to the next James Bond where the job of the punter is to nominate the actor who will be confirmed as the latest to play 007. This is very much a long term bet and in most cases there will be markets available all the time.
This type of bet also extends down to TV where another popular punt involves the next Doctor Who and with this option, the same principle applies as the bettor stakes on the man or woman who they think will be cast in the starring role.
Elsewhere, the modern era has given us great series such as Game of Thrones which has a set of betting markets that are as unique as the show itself. Then, of course, there is the question of Reality TV.
Shows such as I’m a Celebrity, Dancing on Ice and Strictly Come Dancing are all under the bookmakers’ spotlights and typical markets here include an outright bet on the overall winner and a stake on the next Celeb to be eliminated.
Awards Betting.
Certain awards markets have been open for many years and the most prominent of these is the Oscars. The ceremony takes place in the US every 12 months and it recognises the great and the good from the world’s film industry.
This is also one of the widest novelty betting options with markets open for each category including best film, best actor, best actress and so on. Equivalent awards such as the BAFTAS and the Golden Globes are also available so this is a busy sector.
Music is also covered by the Grammys and other awards nights so if this is the type of market you like to get involved with, there is plenty to enjoy.
Other Specials.
At the very start of this preview, we mentioned the historic market for whether the UK would enjoy a white Christmas and this bet has endured into the present day. Previously, the bet would pay out if at least one snowflake landed on the London Weather Centre but it has now been extended to offer odds on snowfall at various airports around Britain.
The Christmas theme is maintained with a separate market for which recording artist will produce the festive number one so December is clearly a busy time for novelty betting.
At other times of the year, there are a number of bets open, pertaining to the religious markets. Options to bet on the next Pope are available at all times and on occasions, it’s possible to take a punt on other religious leaders such as the identity of the next Archbishop of Canterbury.
Space exploration also gets some coverage and with the Moon already conquered, there are markets open that relate to successful Mars missions and dates relating to when man will land on the Red Planet.
Elsewhere, it’s been a busy time for the British Royal Family with high profile weddings and births coming along in quick succession. Markets on UK royals will appear at regular intervals and for the marriage of Harry and Meghan, there were a number of specials relating to the date, the venue and it was even possible to bet on the colour of the Queen’s hat and the make of vehicle transporting the bride.
Births offer opportunities to name the baby and to bet on the gender and there are few options outside of those two.
The list of possible specials continues and there are novelty bets everywhere. Back in the UK we’ve recently seen markets relating to the face of the new £50.00 note and the host venue for the Bayeux Tapestry when it arrives from France. It’s an entertaining side of the betting industry but for those who make correct predictions there is a serious side too so keep reading as we bring you the best novelty bets from around the specialist markets.


Entertainment, Political, TV and Other Non Sport Betting.
Bookmakers have offered propositions on non-sports wagers since before online betting even existed. For example, in July 1969, the moon landing cost one UK betting shop franchises millions. Years earlier William Hill had offered punters a prop will a man walk on the moon this decade? . In 1964 the yes was 1000/1. Others are not so exotic, such as the will there be a white Christmas? proposition that bookies have been taking bets on for over half a century now.
Almost Anything Can be Bet Online.
The internet has greatly expanded the number of non-sports wagering options available, not all of which are politically correct. Such examples are actual props many sites offered on how many Cincinnati Bengals would be arrested during an offseason and how long OJ Simpson would spend in prison. Another that had many perturbed was the large number of hurricane betting odds some online bookmakers offered after Katrina. Since UIGEA these have been less common as many betting sites no longer want the attention. Still, for anything not too controversial plenty of props can be found.
Prop Betting Sites.
Understand it is possible to bet practically anything online. You can bet on WrestleMania, the 2016 presidential elections, the results of your favourite reality television show such as American Idol, how much a movie will gross in the box office, and so much more. If you’re a fan of wagering celebrity, entertainment, business, world events and political propositions the websites below are the ones I recommend browsing for current markets.
Best Sites for UFC Betting.
In the remainder of this article I’ll cover only some of the propositions that are regular fixtures. I do strongly suggest navigating the websites listed above because they tend to have the most prop markets. While some are just tongue-in-cheek and offered for entertainment value, if you dig around a bit, you can most certainly find +EV bets. That said let me run through some of the popular non-sports markets offered online.
Betting Financials.
While not too popular in the Americas and Asia, many Europeans are really into financial betting. For this, UK betting sites tend to offer a wide range of markets. This can be anything from FTSE prices, currency exchange rates, commodities such as gold, silver, Nymex and even share prices of major companies. While the average sports bettor might find such betting complex, understand it’s often easy to do and simply involves luck when using an online bookie.
American Idol Betting.
American Idol is the top singing reality show in the United States. It’s been running since 2002 and its concept is to find new solo recording artists. Winners are determined by viewers’ votes.
X Factor Betting.
X Factor is one of the biggest singing shows in the UK with millions of people watching the show every weekend. This is covered by all the major UK bookmakers. Those with the most markets include BetVictor, PaddyPower, William Hill and Betfair which is the world’s largest peer to peer betting exchange.
Their specific markets include winning act, top boy, top girl, top group, winning manager, first to lose all acts, audience figures, top three finish, deadlock, match-ups and specials markets which exclude the favourites. This only a sample, X Factor betting is highly popular and the markets offered by UK bookmakers are extensive.
Snow at Christmas.
As mentioned in the intro this is a market UK betting shops have been offering for over half a century now. Apparently, many in the UK are obsessed with the weather, especially around Christmas time where people dream of having that picturesque white Christmas. A full 1.5 months before Christmas 2012 they had odds at: yes (5/1), no (1/9).
Strictly Come Dancing.
Strictly Come Dancing – or Strictly as it’s more affectionately known – is another massive TV show set up by the BBC to combat the success of ITV’s X Factor. The show brings together a number of celebrities who are then taught to dance by a professional partner. Each week a pair is eliminated before a winner is found around Christmas time. Bookmakers open up markets each week to determine the overall winner, highest points scorer that week, top man, top woman, next elimination, bottom three and even who will replace host Bruce Forsyth. Many bookmakers offer Strictly Come Dancing betting, and there are plenty of markets and great odds for this at Betair.
Dancing with the Stars.
This is the US version of Strictly Come Dancing that began in 2005. The show airs on ABC and is hosted by Tom Bergeron and Brooke Burke.
Sports Personality of the Year.
The annual award ceremony for presenting the top British Sports Personality of the Year is one that is hotly contested and highly debated. 13 athletes from a variety of sports compete for the public vote at the awards ceremony held in Birmingham. Sports Personality of the Year betting can be done on a variety of markets including the outright winner of the event, the team winner, highest male, highest female and special markets which exclude some of the favourites. The betting is often pretty tightly contested with this market and its one that will be more common than say the White Christmas betting market. This one needs no special references. Sincerely most all sites mentioned in this article thus far plus 188bet, 888sport, Coral, Betfred and countless others have betting odds on this award.
Politics.
Politics betting is one of the biggest markets outside of sports betting. A topic that is held in high regard to many and often divided opinion makes this an ideal betting opportunity for bookmakers to open up. For those living the United States, the two best options for betting the election and senate races are no doubt 5Dimes and Bookmaker. Most other US betting sites only cover which party will win the presidential election. 5Dimes opens first, with Bookmaker copying later.
Here you can bet on the popular vote, electoral vote winner, and can even bet on which candidate will win each state. In some cases they even have ballot questions such as bets on marijuana reform.
If you live outside the US, Paddy Power is perhaps the most ideal for politics betting. At any given time they offer over 50 individual markets covering a range of US, Irish, UK, Scottish, European and local election markets. Some of the more common include next US President, winning US party, most seats, year of next election, next prime minister, next leader of each associated party, London mayor, overall majority, majority wins, independent referendum results and even growth over the coming year.
I’m A Celebrity – Get me Out of Here.
I’m a Celebrity is another in a long list of entertainment programs ran in the UK. The program brings together 12 celebrities and places them in a jungle cut off from the outside world. They need to successfully perform a task each day to get food parcels. Celebs are voted off every couple of days before a king or queen of the jungle is crowned. Betting is pretty limited on this program with just the overall winner and rather disgustingly, the first celebrity to throw up market on offer. Coral and Boyle Sports offer some of the most competitive odds on this program.
Christmas Number 1.
The Christmas number one is one of the most prestigious honours for any recording artist. Held as one of the highlights of the year in the music industry you can bet on which artist you think will be Christmas number one. You don’t need to pick the name of the song, just simply which artist will be there. Included is the ‘X Factor Winner’ as this is unknown until just a couple of days before but is often as good a bet as any to be there or thereabouts. BetVictor and PaddyPoker offer most competitive odds on Christmas Number One betting.
Oscars.
The Oscars is the highlight award ceremony in the movie industry and is one of the highest honours an actor, actress or anyone related to the industry can receive. Betting starts early with some bookmakers but more markets are on offer the nights before the awards. You can expect markets to include best picture, best actor, best actress, best supporting role and pretty much all other ceremony categories. All the websites mentioned at the top of this article offer Oscars betting.
Other Props Not Mentioned.
Again as mentioned earlier almost anything can be bet online. You can wager New Year Honours List, (including “to receive a Damehood/Knighthood”), William and Kate’s baby, whether alien existence will be proven, and even movie props. These include who will be a new Ghostbuster in the trilogy and who will be the next James Bond. You can also place business prop bets such as if Apple will trade for over $1,000 a share and who will be the next Facebook CEO. There are also many additional television shows such as Big Brother, the Voice and Survivor. The list sincerely goes on and on. If you are interested in this type of betting, navigate around the various betting sites linked in this article.




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